These concept pieces were designed for McDonalds and DIC Entertainment as an exploration for a retail variation of their ubiquitous Happy Meals. Instead of food, the packagaes would contain a DVD and an activity based toy such as a jump rope. Multiple variations were created and retail samples are in testing. The packaging not only allowed for an increased revenue option but ties in to the ongoing commitment by McDonalds to promoting health and fitness for kids.
Click on the images to see examples of variations and full packaging designs created by Poets Road.